BLACK FRIDAY COUNTDOWN

The 4-Hour BFCM Launch Checklist

Built for Founders Who Want Profit and Performance — in Less Time Than a Round of Golf.

First Name

Email *

By checking this box, I consent to receive WHISKEY TIMES marketing and promotional emails, including marketing and AI tips and strategies.

What's Inside:

Most founders spend weeks scrambling to launch their Black Friday campaigns.
We built a system that gets it done in four hours or less.

This isn’t theory — it’s the exact framework our marketing team at Whiskey River Media uses to help brands scale fast, stay profitable, and avoid the chaos of BFCM season.

Download your free copy and see how to:
✅ Set clear profit and performance goals that align your entire team
✅ Build creative that cuts through the noise (without discounting your brand)
✅ Launch, optimize, and close strong in one focused sprintUnlock the secret to a stress-free Black Friday bonanza!

🚀 In less than the time it takes to watch your favorite sports game, you can launch a show-stopping campaign. Say goodbye to weeks of havoc – our system condenses it into a mere four-hour mastery class.

No guesswork, just the tried-and-true strategies our pros at Whiskey River Media employ to catapult brands into the stratosphere, profitably and sans BFCM pandemonium. Grab your free guide NOW and empower your team with crystal-clear goals, craft compelling creative that resonates (and respects your brand's value), and spearhead a campaign that starts robust, stays strong, and seals the deal with finesse. 🌟

Goal-Setting Framework – How to define measurable, motivating goals that align your marketing, sales, and operations teams before launch.

Offer Architecture Guide – The psychology behind profit-first vs. awareness-first offers — and how to decide which strategy fits your brand this season.

Website Prep Checklist – The critical site updates most brands forget: banner placement, timer scripts, offer visibility, and checkout optimization.

Fulfillment & Inventory Checks – A pre-launch audit to prevent stockouts, shipping chaos, and customer service nightmares.

🎨 High-Performing Ad Frameworks – Creative layouts, hooks, and examples that cut through the BFCM noise and convert without heavy discounts.

Faqs

What is the 4-Hour BFCM Launch Checklist?

It’s a proven, step-by-step framework used by Whiskey River Media to help brands build, launch, and optimize a Black Friday campaign — in four focused hours.
No chaos. No 30-tab spreadsheets. Just profit, systems, and clear execution.

How is this different from other BFCM templates or checklists?

Most templates tell you what to do.
Ours tells you why, when, and in what order — built from real client systems that generate seven-figure BFCM results.

You’re getting a strategy that’s been tested across multiple industries.

Who is this checklist for?

It’s designed for founders, marketers, and eCommerce teams who want performance without burnout.

Whether you’re doing $20K or $200K per month — this checklist helps you execute like a team twice your size.

Is this just for eCommerce brands?

No. The 4-Hour BFCM Checklist works for any business running limited-time promotions — from DTC and retail to service and software.

If you have a product, offer, or event to promote — this system fits.

What tools do you recommend for tracking and optimization?

We typically use:

GA4 + Meta Pixel for analytics

SearchAtlas or Polar Analytics for unified reporting

Brevo, Klaviyo, or Postscript for email + SMS

Notion + Slack + Loom for systemizing your team
(You’ll get a recommended stack inside the checklist.)

What are the most important steps for a successful BFCM campaign?

The most important steps are:

Set a clear, measurable goal.

Align your team across marketing, sales, and fulfillment.

Launch your core offers early to warm audiences.

Retarget and re-engage with urgency.

Track everything — then document what worked for next year.

First Name

Email *

By checking this box, I consent to receive WHISKEY TIMES marketing and promotional emails, including marketing and AI tips and strategies.

Testimonials

John Doe

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Jane Doe

Contact Whiskey River Media

Can Whiskey River Media help me run my BFCM campaign?
Yes — if you want us to execute the full system, our team offers fractional marketing services for brands ready to scale.
But you’ll still walk away from the free audit with actionable insights — even if we don’t work together.